Jun 8, 2013
Enjoy this podcast interview with the one and only Brandy Monique of the etsy shop, Fig + Yarrow, a fantastic brand that is carried by Anthropology and other stores, plus many boutique shops in Europe and the states. Brandy has terrific business sense paired with a great sense of design and has developed this line of products from the ground up, not only creating and financing the entirety of the line herself, but also the branding and the labeling, which makes her product stand out from her competitors. In this interview, Brandy shares with us the history of Fig and Yarrow from day one, how she identifies her target market, how she brands and designs the labels for her product, how she describes what they do on the packages and in her shop descriptions, as well as a lot of information about product development. She also shares with us the time management aspects of running such a successful product line, how she has managed to this point and what her plans are in the future for the line and her shop. If you’re trying to get a handle on target marketing, branding, or the importance of your product’s story in general and how you can stand out as a superior product, then this is an interview you can’t miss. Not great audio quality, apologies, but it’s definitely a great interview with an incredibly generous guest, so join me please in welcoming Brandy to the podcast!